Our Story

I’ve always had a passion for fashion and loved how the right outfit could totally transform your day by making you feel good in what you’re wearing. But so often it felt like the biggest barrier to feeling good was finding the right fit.

I felt like the fashion industry didn’t reflect the majority of women who were tired of trying to squeeze into a size 10 or fed up with shopping at a place that didn’t reflect their personal style. But confidence and looking your best shouldn’t be dictated by size on a label. And that’s why Denim Lily was born.

Everything we offer comes in sizes XS - 3XL to accommodate all different types of bodies so you can feel confident in what you’re wearing. Whether you’re a size 3XL or an XS your shopping experience should be the exact same, free of anxiety, fear, or shame and all about looking your damn best.

We add new styles to our site weekly and launch new collections all month to keep you looking your best. 💋

Sincerely,
Kim Founder of Denim Lily

Inspire Others
Hey, you! 😉 You inspire us and you can inspire others too! Find us on social @denimlilyboutique and use #DLonU to share your looks with us. Let’s aim to inspire others to realize their most empowered selves EVER.